Thinking of launching a successful Email marketing campaign?
Well there are several factors to consider before starting an email marketing campaign.
First we have to define the main purpose of that campaign..define the KPIs and the expected ROI for that particular campaign.
Next comes the message we are trying to convey. Anything that is strongly sales focused, simply get ignore by most subscribers unless they are in a buying mood. The best way to get a good click through rate and open rate is to give something away for free. For example..an ebook, or a video to watch.. something that is substantial to the users. This will help build a trust in the eyes of the email users. People who trust you, will buy products that you are endorsing.
Take your time and have some regular communication with the subscribers before leading them into the sales cycle. Sure this is a time consuming process but believe me, the conversion after such an exercise is simply outstanding and the best is that you can sell and resell to these subscribers and the conversion will still be very high.
Invest in building relationship with your subscribers before enrolling into a sales pitch and witness the difference for yourself.
Extract from:- http://www.brothermailer.co.uk/email-marketing